Investment Portfolio
TURKEY

Investment Date :
Status :
Ownership :
February 2007
Exited August 2010
55%

Mars Entertainment Group

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Open Quote Largest operator of Movie theater chain operator and owner of luxury fitness chain in TurkeyClose Quote

Turkish holding company which owns an interest in two entertainment-related operating companies including Mars Cinema, also known as CineBonus, and Mars Athletic Clubs, the leading Turkish operator of state-of-the-art fitness centres. The investment represents MENA Capital Holding’s largest investment, generated a 230% return on invested equity and an IRR of 28%.

MEG expanded Mars Cinema to become Turkey’s leading cinema chain with 28 theatre locations and 232 screens.

Mars Athletic Clubs are prestigious centers combining sports and entertainment with advanced technologies and a well trained professional team of coaches and personal trainers to provide members with a customized experience and new lifestyle. Under MENA Capital Holding’s ownership, Mars Entertainment Group has become the leading movie theatre operator and fitness centre owner in Turkey.